Rising to the challenge of
developing a fully integrated
bakery website.
From their humble beginnings in 2002, Breadtop has grown from strength to strength, dominating the market with over 70+ stores around Australia. The Designs Empire was commissioned to take the high-end retail experience online, with 2 key components – an engaging information site combined with a fully integrated e-commerce experience that utilised user experience best practices that ultimately resulted in us winning the VIC state award in the commercial category at the Australian Web Awards 2014.
Web Design &
Development
The design brought to life the physical retail experience by utilsing architectural interior components and product elements. With a combination of digital effects and segmentation, the site fully demonstrated the key areas of the business.
Analytics &
Tracking
Backend capabilities allowed for the client to manage their online orders in combination with their existing system.
Automation &
Integration
By working with the client and third-party vendors, we gained a strong understanding of the daily operations and sales process. This enabled us to hook up multiple internal systems together to allow for a seamless customer experience.
It was vital to create a website that allowed for high visual impact and creativity whilst delivering full flexibility for updates and product changes to be made instantly.
