Building a site that brings a
message of hope.
Built 125 years ago here on Aussie soil, Bowens are a family-owned
company who have established themselves as lead providers of
an extensive range of quality timber in Victoria. With a teamof 500,
they are geared to support both large scale corporate builders and
DIY home renovators.
Recognising that a strong online presence is pivotal to the growth of
any modern business, Bowens seek a platform that reflect their professionalism, capabilities and innovative mind.
- Products and service-orientated with 35 sales representatives & 500 professional retail staff
- Leading supplier of a complete range of general and builder’s hardware
- 360 degree service – from expert consultation, call-in-express and delivery
Website Design &
Development
- Implementation of The Designs Empire Conversion framework inUI/UX design
- Minimalistic yet bold visuals toappeal to the tradies and professional builders and developers
- A custom eCommerce solution seemlessly integrated with Bowens’ various internal systems and marketing tools.
Analytics &
Reporting
- Set up from launch, the right
analytics tracking tools allow
Bowens to monitor the
performance of individual
pages and eCommerce
transactions - Backed by data, there is little
guesswork in deciding which
products are doing well and
which areas need
improvement - g
Conversion
Strategy
- Assist tradies in quickly
accessing the key
requirements, store locations
and ordering products swiftly
on both mobiles and desktops - Incredibly fast instant-search
to ensure the best product
browsing experience - Reduce the clutter of multiple
pages across the site and
streamline the overall user
journey - Offer both ‘Click and Collect’
and delivery options for their
range of products
It was essential to deliver a digital platform that reflects Bowens’ professionalism and quality of service whilst resonating with their primary target market of professional builders and tradesmen
Streamlined user journeys with
clear end goals
With the implementation of a dual navigation menu, the digital
solution is an effective marketing piece that fast-tracks users to
information within a couple clicks; whether it is
- to see and understand the services offered and products available
- to have a seemless product checkout with multiple delivery options
- to get a bite of the latest industry news
- to be educated and inspired by case studies & project videos
