Building a site that brings a
message of hope.
Successfully broadcasting since the 1970’s, 89.9 Light FM is the
biggest community radio station dedicated to projecting messages
of positivity to their listeners. Reaching 1 million listeners per month (2017) and with so much heart and faith to share with an
exponentially growing family, they outgrew their old website. They
needed a stronger digital platform to house and curate their articles to inform and inspire, daily podcasts, musical suggestions, and the
generous giveaways and competitions.
The digital solution was a resource stronghold elevated with vibrant
visuals of the team making the website pop. Now with a fresh
identity aligning with their energetic audio presence, they are
equipped to connect with their listeners in so many more ways than
just radio.
Website Design &
Development
A site was created that could
quickly and easily adapt with the
fast-paced content changes that
the marketing and fundraising
team required.
Web Conversion &
CRO Strategies
We had the opportunity to
integrate and tie together new
and existing systems with the
brand new site.
Providing a light and spirited platform for Melbourne’s Positive Alternative was a mission in both communication and collaboration that bore fruits of success and authenticity.
Because Content is King
The digital makeover places the content in the spotlight, letting the
messages of warmth speak for themselves. Organised with a
minimalistic menu, users can navigate quickly through to the
resources of interest without being overwhelmed by content. The
user journey is further elevated with hints of the brand colours and
vibrant visuals of the team in a fully responsive design.
Where there is hope, there is vision. It’s the most rewarding feeling to be able to create a site that goes beyond simply information sharing but ties in so many functions like fundraising, marketing, promotions and tracking.
Irwin Hau – Account Director – The Designs Empire
